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Premier calls for professional spirit to boost Chinese brands

Release time: May 15, 2019


Premier Li Keqiang sent aninstruction to the third China Brand Day held on May 10 in Shanghai, callingfor enterprises to step up brand building and to propel the development of theadvanced manufacturing and service sectors.

This is in line withcurrent efforts to upgrade consumption, tap the potential of the domesticmarket, and increase high-quality development, he said, adding that over thepast few years more and more market players have engaged in brand building. Departmentsin all regions should constantly streamline administration, create a favorableenvironment for market competition, and step up mass entrepreneurship andinnovation.

The spirit ofprofessionalism and craftsmanship should be encouraged among enterprises, andthey should stick to integrity, strive for excellence, and compete on a fairplayground, in a bid to bring more globally received Chinese brands to thefore, allowing the rest of the world to share premium Chinese products andservices, Premier Li said.

State Councilor Wang Yongalso addressed the event. All departments involved should consider supply-siderestructuring the main task to fulfill and make brand building a major driverof enterprise development, Wang said. With improvements constantly enhancingthe supply system, a further multitude of first-class Chinese brands shouldspring up to underpin China’s high-quality economic development, Wang said.

Wang said brand buildingis significant, as it stands for quality, service and reputation, along withbeing a core resource for enterprises in market competition.

He called for a new roundof technological and industrial revolution, sticking to the innovation-drivenstrategy, and for strengthened technological innovation to increase brands’technology content, value, innovation and life vitality.Source: